Solutions – Experiential marketing platforms

 

Events

Target a range of events including sporting, music and dance, community and cultural, trade, food & beverage. Use existing sponsorship or use 5iveSenses to source, negotiate and execute at key events.

Great for: Mass reach, building brand association and engagement
Reach per activation: 5,000 to 100,000+
Dwell time per consumer: 1 to 5 minutes
Activation time: 4 hours to 1 week

 

Mobile Roaming

Provides flexibility and speed in targeting key areas by having a mobile team that heads into an area, provides a short burst of activity and moves to another location.

Great for: Ambush, stunt, PR campaigns
Reach per activation: 1,000 to 5,000
Dwell time per consumer: 30 seconds to 2 minutes
Activation time: 20 mins to 6 weeks

 

On Premise and Off Premise

Target pubs, clubs and alcohol trade outlets. Excellent environment to target young influencers in a highly social and fun environment.

Great for: Alcohol promotions and word of mouth promotions
Reach per activation: 200 to 1,000
Dwell time per consumer: 1 to 5 minutes
Activation time: 3 hours to 6 weeks

 

Transit/Public Transport

With consumers using more and more public transport, these environments provide a great opportunity to target consumers with experiential campaigns. Focus on key transit hours for trains, buses, ferries and trams.

Great for: Product sampling, brand engagement, and targeting consumers going to and from work, events and leisure activities
Reach per activation: 15,000 to 30,000
Dwell time per consumer: 30 seconds to 1 minute
Activation time: 4 to 6 hours

 

CBD/Streets

Provides a platform conclusive to mobile high visibility campaigns. Target CBD, shopping strips, pedestrian malls and intercept consumers as they pass through the area.

Great for: Product sampling, ambush/stunt/PR and brand experience campaigns
Reach per activation: 2,500 to 5,000
Dwell time per consumer: 30 seconds to 1 minute
Activation time: 4 hours to 6 weeks

 

Shopping Malls

Shopping malls provide an excellent location to target consumers close to point of purchase. This environment targets consumers in a relaxed, highly interacting and engaging environment. Locations can be static or mobile.

Great for: Product sampling, ambush/stunt/PR, and brand experience campaigns. Also excellent location to convert immediate sale
Reach per activation: 5,000 to 10,000
Dwell time per consumer: 4 hours to 1 week
Activation time: 4 hours to 1 week

 

Workplace

5iveSenses has a database of large offices and buildings nationally to target consumers directly within their workplace. Target office foyers, workstations, bathrooms and kitchens.

Great for: Targeting busy CBD workers directly at work. Product sampling campaigns work well in this environment
Reach per activation: 150 to 5,000
Dwell time per consumer: 30 seconds to 2 minutes
Activation time: 3 to 8 hours

 

Education

For over 20 years, 5iveSenses have conducted experiential campaigns at tertiary& TAFE campuses, schools and education events.

Great for: Targeting young consumers in a highly influential environment. Maximise interaction and engagement that builds brand personality
Reach per activation: 1,000 to 5,000
Dwell time per consumer: 1 to 5 minutes
Activation time: 3 to 8 hours

 

Beaches/Snow

For seasonal environments there is no better place that attracts a large number of consumers than beaches in summer and snow fields in winter.

Great for: Product sampling, ambush/stunt/PR, and experiential campaigns. Great for seasonal based products
Reach per activation: 4,000 to 10,000
Dwell time per consumer: 1 to 5 minutes
Activation time: 3 to 8 hours

 

In-store/Trade Environment

Target consumers directly at the point of purchase. The last 3 meters of any consumer journey is critical. To have the ability to have the last influence on a consumer just before they buy is extremely important. Any store environment can be utilised.

Great for: Product sampling, trade support and customer acquisition campaigns
Reach per activation: 150 to 1,000
Dwell time per consumer: 30 seconds to 5 minutes
Activation time: 3 to 8 hours

 

Gym & Health

For the health conscious consumer, gyms, fitness centres, health and lifestyle centres and sports grounds are an excellent place to target these consumers.

Great for: Product sampling and brand experience campaigns for brands with a health and fitness focus
Reach per activation: 150 to 1,000
Dwell time per consumer: 30 seconds to 2 minutes
Activation time: 3 to 8 hours

 

Home Environment

There are a number of ways to engage with consumers at home. Either through letterbox or door to door, this environment allows to mass consumer targeting over a short period.

Great for: Product sampling and building brand awareness
Reach per activation: 1,000 to 6 million homes
Dwell time per consumer: 30 seconds to 2 minutes
Activation time: 1day to 1 month