Project – Red Rock Deli Popcorn
Challenge
Utilising short dated stock, 5iveSenses were tasked to sample the stock to the right consumers within the short period of time.
Solution
5iveSenses executed mass guerrilla sampling sessions across QLD, VIC and NSW within the short dated timing.
Results
Over 65,000 samples were delivered to the target audience. The campaign included guerrilla sessions focusing on buzzing CBD spots, sporting games, as well as complimenting the Red Rock Deli Tropfest sponsorship by sampling to attendees.
About This Project
Team 5iveSenses completed a mass promotional sampling campaign for Red Rock Deli Popcorn. This brief article outlines an overview of the campaign including the challenge, solution and finally the results. The campaign was activated over 3 weeks in January 2018.