5iveSenses Experiential Marketing agency - Lipton Ice Tea case study
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Project – Lipton Ice Tea

Challenge

Create an engaging sampling activation with disruptive branding which is aligned with the ATL creative – Summer, outdoors, fun, friends and refreshment.

Solution

Lipton Ice Tea surf machines were built for consumers to jump on board at beach locations across the country. While waiting, beach goers were offered an ice cold sample of Lipton Ice Tea while they played on the air hockey table and tested their skills with giant jenga.

Results

Over 800,000 samples were delivered to the target audience over Summer! The campaign included visits to many beaches, universities and events such as Schoolies, St Kilda festival and the F1.

About This Project

Team 5iveSenses completed a Multi-platform Experiential Marketing campaign for Lipton Ice Tea’s “Stay Cool” Summer Sampling Campaign.