Project - Lipton Ice Tea - 5ive Senses
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Project – Lipton Ice Tea

Challenge

Position Lipton Ice Tea as the ultimate tasty and refreshing beverage choice though sampling in contextually relevant and visibleoccasions.

Solution

A visually impactful Lipton Ice Tea branded ute doubled as a Summern sampling vehicle, DJ stage and mobile billboard

Results

National exposure across 98 activations delivering over 1,000,000 samples to the target market

About This Project