5iveSenses Experiential Marketing - Fruttare case study
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Project – Fruttare

Challenge

5iveSenses were briefed to create an engaging sampling campaign to support the launch of Fruttare in Australia. The campaign needed to balance introducing the brand personality through engagement whilst distributing as many samples as possible with the given budget. The campaign needed to tie in with the existing TVC and ATL message of ‘It’s all good’.

Solution

5iveSenses created a multiplatform campaign that balanced brand engagement and mass sampling opportunities to meet Fruttares objectives. The Fruttare sampling campaign matched the TVC elements to create an engaging stand which allowed consumers to ‘chill out’ with a DJ, get their photo printed on an Instagram printer and sample Fruttare.

Results

Across 26 days of experiential activation, the 5iveSenses team distributed 310,862 samples to the target market. A further 28,313 samples were distributed across 165 stores to the MGB producing over 4,000 in-store sales.

About This Project

Team 5iveSenses completed a Multi-platform Experiential Marketing campaign for Fruttare’s Summer Sampling Campaign that went for 26 days over summer during 2014-15