Project - Flora pro active - 5ive Senses
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Project – Flora pro active

Challenge

Encourage consumers to take on the Flora pro-activ three week challenge whilst tying into the ‘Real People’ messaging

Solution

5iveSenses successfully conveyed the ‘Real People’ message by recruiting a team who all completed the Flora pro-activ three week challenge prior to promoting it in store. As 100% of our participants lowered their cholesterol with Flora pro-activ they became true advocates speaking to consumers first hand about their experience

Results

Real people with real life stories enabled us to achieve high dwell time with the target market in store, resulting in a sales conversion of 30% in store.

About This Project