5iveSenses Experiential Marketing agency - Flora Pro-Activ study
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Project – Flora pro-activ

Challenge

5iveSenses were briefed to encourage consumers to take on the Flora pro-activ 3 week challenge to drive awareness & sales in store. This included integrating in-store activation with the ‘real people’ TVC campaign whilst distributing Flora pro-activ starter kits.

Solution

5iveSenses brought to life ‘real people’ with a team of advocates who undertook the Flora pro-activ 3 week challenge prior to the in-store activation. Each of our 5S Brand Ambassadors successfully lowered their Cholesterol and proudly displayed their improved number in store, creating a genuine engagement and interest from consumers and a shareable talking point. It was a ”Show me don’t tell me ” success story.

Results

82,341 Cholesterol lowering starter kits were distributed across 963 sessions in Coles, Woolies and Independent stores. Overall, 25,222 units of Flora pro-activ were sold, equating to a 30.6% conversion rate. Staff reported increased engagement time with consumers who became motivated to join and complete the Flora pro-activ 3 week challenge.

About This Project

Team 5iveSenses completed an Experiential Marketing in-store campaign for Flora Pro-activ. 5iveSenses created a team of advocates who undertook the Flora pro-activ 3 week challenge prior to the in-store activation, who each had successfully lowered their cholesterol and proudly displayed their improved numbers.