Project - Arnott’s Light & Crispy - 5ive Senses
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Project – Arnott’s Light & Crispy

Challenge

Build trial of Arnott’s Light & Crispy Shapes range whilst increasing awareness with females 24-35

Results

Achieved a sample reach of over 285,000 samples across 41 activations

Solution

A mass targeted sampling campaign across the country at contextually relevant events and offices

About This Project