Sunsilk Wash and Care range has just launched a national road show within Shopping Malls, Gyms and Train Stations to communicate the new relaunched products to consumers with the simple message ‘Which one are you’?  The campaign ties in with the ATL creative effectively allowing consumers to be easily diagnosed and walk away with the sample suitable for them.
Within the past two weeks the response from consumers has been outstanding with everyone eager to receive their diagnosis.
The campaign was developed in conjunction with ARC World Wide and is being executed nationally.