Field Marketing

 

How to drive sales with field marketing

Field marketing involves people facilitating sampling, sales and distribution promotions in the field. It is a traditional marketing discipline, which has grown more sophisticated in recent years.

These are typically sales promotions targeting consumers. They often need to be integrated with trade marketing promotions.

Field marketing campaigns can include:

Field marketing is generally a one-way communication tool. Your brand’s message is delivered to each consumer by promotional staff (brand ambassadors) through a sample, merchandise, conversation or pamphlet.


Australia’s Premier Field Marketing Agency

5iveSenses is Australia’s premier field marketing agency with over 21 years’ experience executing field marketing campaigns for leading brands such as Unilever, Proctor and Gamble, GlaxoSmithKline, Arnotts, Colgate-Palmolive, Kimberly Clark, Nestle, Singapore Airlines and L’Oreal.

We undertake field marketing on many levels, from promotional sampling to promotional events and trade marketing. We can reach your consumers in multiple environments including:

  • Sporting, cultural, music, trade and festival events
  • Mobile roaming in public spaces, CBD and streets
  • On premises such as pubs, clubs and shopping centres
  • Transit and public transport venues
  • At workplace foyers, workstations, bathrooms and kitchens
  • Shopping malls
  • Beaches and snow fields
  • In-store and at point of purchase
  • At home
  • At gyms and health centres

Aligning field marketing campaigns with your brand

We focus on developing strong creative concepts in line with your brand and target audience. Our aim is to engage your consumers in relevant and meaningful ways.

Seamless execution

We have a national presence with extensive infrastructure, warehousing and logistics capabilities. We also have over 400 field brand ambassadors ready to deploy.

This ensures every campaign is executed reliably with a consistent brand experience for your consumers.

Measuring and reporting

We seek to achieve measurable results in every campaign and are serious about accurately reporting on measurable results. Our online reporting system ensures the results of each completed execution are accessible online for all stakeholders within 24 hours of completion.

Learn more

Talk to one of our Account Directors about your needs today: Contact us