Worked in partnership with Tequila to successfully bring to life the Vogel’s ATL creating a huge impact on launch, increasing product awareness and further driving sales.
Sampled over 100 000+ consumers.
Sampling activity conducted across NSW / VIC / SA included:
- Malls
- Business Channels
- Transit Locations / Weekend Hotspots
- Newsagents
In malls a customised hot air balloon basket stand was incorporated to bring to life the TVC.
Staff wore uniforms themed to the Vogel’s era, and a professional chef made creations using the Vogels bread. Samples were given out toasted or as small sandwiches with a mini latte.
Period music was played from the stand which together created a very engaging and entertaining brand experience.
Vogels on Tour incorporated the same themed uniforms and a branded van which visited consumers at their workplaces / transit locations / café areas / markets & shopping districts.
The intent was to saturate the inner city and harder to reach locations and drive awareness.
SERVICES
• Scheduling of malls and strategic selection of transit / weekend locations
• Recruiting and scheduling of 70+ businesses
• All implementation elements – e.g. warehousing of samples, brochures, stock delivery, breakdown of stock and staff scheduling
• Sourcing and production of custom made uniforms
• Design and management of customised stand
• Comprehensive training / briefing workshops for staff nationally
• Production of branded vehicles and coordination of movement nationally
• Sourcing and casting of professional chef for the mall campaign
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