5th year working on the Lipton Brand
Sampled over 5,000,000 consumers nationally
Assisted in building the brand before ATL - sampling only (first 2 years).
Executed Campaigns across:
- Lipton Ice Tea
- Lipton Flavoured Teas
- Lipton Chai
- Lipton Green (Ice & Hot)
Built Extensive Relationships with Universities Nationally and Event Properties such as Peer Group Media.
2004 Built on the brands fun personality through real life lie detector at large events.
2005 Further building the brands image by taking them to events such as Big Day Out & Good Vibrations.
SERVICES
• Sponsorship Negotiation for major not to be missed Events
• Production of all equipment, POS and Uniforms
• Managing mass stock distribution both dry warehouse and cold storage nationally
• Wet sampling at all events (minimum of 20k samples - maximum of 100k samples)
2004 - Current
Partnering with Agency (ARC WW) to execute sampling and promotional activity.
Executed a variety of strategies:
- Malls
- Gyms
- Events
- Train Stations
- Business Channels
- City Storms |
