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Worked in partnership with ARC WW to successfully activate the Colgate Max Fresh campaign.
The campaign was brought to life through the theme of ‘Operation’ Max Fresh with mini breath strips!
It incorporated Dental Police Uniforms and props such as ‘mock’ random breath testers, blue police batons and megaphones to attract attention.
The campaign was conducted across NSW and VIC. Strategies included Mall activity, Cinema activity in conjuction with cinema advertising as well as Street activity.
A stand was set up in areas such as Malls and cinemas with bright traffic bollards and ‘Max Fresh’ police tape along with a branded smart car.
To further utilize the ‘mini’ smart car a roving component strategy created further presense in areas such as café and restaurant precincts to ensure we reached the target at a time when fresh breath was crucial.
An integrated Sales Promotion was developed through ARC WW that included a chance to win the smart car to further drive sales and a drive to website. |
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