Superior experiential marketing campaigns
Full-service: From strategy development to execution and measurement
As Australia's most experienced experiential marketing agency, 5iveSenses is at the forefront of developing and designing experiential marketing campaigns and events that achieve our clients’ desired outcomes and objectives
We aim to:
- Target your consumers with precision
- Engage your consumers with more meaningful connections and messages
- Deliver your message with impact and consistency
- Measure the results to ensure accountability
Stage 1. Discovery and understanding
Before we begin designing your campaign, we delve into the brand, the product, the challenge the objectives and the consumer.
Stage 2. Strategy Design and Creative Concept Development
Once we have created a profile and understood the key insights of your consumer, we design a campaign that will effectively engage them in a meaningful way—in the right place and at the right time.
We create a campaign that reflects your brand’s personality by considering creative elements from all angles, including technology, props, staging, staff and point of sale.
Our strategic planning and creative resources are the best in the business and ensure every possible angle is considered in building ongoing consumer engagement.
Stage 3. Delivery and execution
5iveSenses manages every element, from concept and strategy development through to execution and measurement.
We pride ourselves in our ability to manage every aspect of the campaign. Our national infrastructure and resources—in client service, field staff, warehousing, operations and vehicles—ensure we retain complete control in the execution of the campaign.
This means a high-quality experience and consistent results for your brand as the strategy and concepts developed in stage 2 are directly reflected and bought to life in the field.
Stage 4. Measurement and accountability
We have a core belief that experiential events and brand-building campaigns should be measurable.
For every campaign, we build critical performance indicators, which are measured and tracked throughout the campaign.
From basic tools such as online reporting to more sophisticated resources such as store scan data, call to action redemptions, consumer target rates and engagement metrics, delivering a return on investment for our clients is our number one objective.