Latest case studies

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Lipton Summer 08/09

Client:
Lipton

Product:
Lipton Green Tea

Objective:
  • Get people to think of Lipton Ice Tea as a REFRESHING cold beverage, rather than tea in a bottle
  • Get more people to adopt Lipton Ice Tea through actively encouraging trial

Nivea

Client:
Nivea

Product:
Nivea Sun

Objective:
  • Create awareness and trial of new Light Feel
  • Distribute 300,000 samples of LIGHT FEEL
  • Establish NIVEA Sun as consumer’s 1st choice in Sun products

Nivea

Client:
Nivea

Product:
Nivea my Silhouette

Objective:
  • Create awareness & encourage trial of new NIVEA My Silhouette! Amongst females 30 - 49
  • Drive consumers into store and therefore increasing market share (Retail support)
  • Communicate the Gift with Purchase promotion
  • Build a database via consumer redemption forms

Nivea

Client:
Nivea

Product:
Nivea Sports

Objective:
  • Distribute 60,000 samples to men 25 – 45
  • Drive consumers into to purchase and enter the Coles competition
  • Inform consumers of the purchase incentive – Win a Holden Commodore
  • Encourage trial and gain market shares

Elastoplast

Client:
Elastoplast

Product:
Elastoplast Blister Plaster

Objective:
  • Raise Awareness and trial of new Blister Plaster Large amongst target group
  • Distribute 50,000 samples to target group
  • Create awareness of the Blister Plaster consumer promotion tie into ACP 30 days of Fashion & Beauty
  • Drive consumers into stores to purchase

Schick

Client:
Schick

Product:
Schick Quattro Titanium Freestyle razor

Objective:
  • Educate consumers on the uses and benefits of the Schick Quattro Titanium Freestyle razor
  • Educate consumers on the Schick/Wolverine Movie competition and encourage people to enter via the website

Dairy Farmers

Client:
Dairy Farmers

Product:
Rise Smoothie

Objective:
  • Encourage trial and purchase of Rise Smoothies
  • Create noise and excitement around the launch


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